Your professional identity

An important part of developing a successful career is having a clear understanding of who you are (and who you want to be) as a professional. This is called your professional identity.

There are several components that make up your professional identity, including appearance, skills, personal brand, being able to summarise who you are as a professional in a short pitch, and your online presence.

It’s important that you make a good impression on anyone you come in contact with, whether you are being interviewed by them, doing a prac placement or in a more social capacity. Often, you’ll only get seven seconds to make that first impression, so make every second count!

You want anyone you talk to at work, at a networking event or in an interview to remember you, for the right reasons. To do this, you need to be able to promote yourself as a brand and develop a strong, concise elevator pitch based on your skills and strengths. Part of develop your professional identity and pitch is to understand your skills and strengths and have self-confidence when communicating these to others.

Something many current students and graduates don’t consider when preparing for their career, networking or applying for work is their digital footprint and online profiles. You can learn more about how to make the most of online networking by reading through the resources below.


For more career resources and advice, contact the USQ Careers and Employment team. 

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